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For this assignment research Beto Orouke campaign for President. Use EBSCO and the internet to research this campaign. Apply the material in the text.

A plagiarism score of higher than 20% on Turn-It-In will results in a 0 for the assignment.


This section contains material on the stages of the campaign which you will need in your assignment.

Click link to open resource.

Using Yale’s five-stage developmental model, identify the stages of his presidential -campaign giving specific examples from history. Give specific attention to applying the stages of a campaign to history.  Document your sources using the APA format. You must use EBSCO or other on-line sources available through the Amberton Library. You may also use books available through Ebrary and net library to complete this assignment.  These on-line books are available on the library’s on-line resources. Do not try to complete this assignment by using the website for speeches.


From library and Internet research, identify his voting base including a discussion of the demographics.


Determine how he used the language in his speeches to persuade his audiences


 Using the text material, analyze his behavior in one of his speeches.  Identify which speeches you are analyzing. Make conclusions about his nonverbal behavior.


What fallacies can you identify in the campaign, the speeches, or the advertisements? Use the fallacies listed in the text.

This assignment requires outside research and should be approximately 10 pages typed. Use the APA format. See the for this course.  This assignment should demonstrate that you understand and can apply the text. Please write out the questions completely and then answer them.

Inquiry and Analysis Rubric

Excellent (3)

Acceptable (2)

Unacceptable (1)

Topic selection

Student demonstrates excellent ability to apply their critical thinking skills to identify when a campaign began and then logically apply the stages of the campaign to history.

Student demonstrates some critical thinking skills by applying some of the stages of a campaign to a presidential campaign.

Student demonstrates limited critical thinking skills.

Existing Knowledge, Research, and/or Views

Student consults at least 6-8 on-line sources for the analysis..

Student consults 4-5 sources for the analysis

Student’s paper has fewer than 3 sources.


From the research, the student thoroughly identifies the political base by analyzing the campaign

Students use their EBSCO skills to locate several sources in a campaign and audience analysis

Students use few EBSCO sources in their audience analysis.

Design Process

Student selects excellent speeches and analyzes them to determine what persuasive techniques he was using to influence his followers

Student selects several excellent speeches and analyzes the persuasive communication accurately.

Student does not demonstrate the ability to analyze speeches effectively.


Thoroughly describes his nonverbal behavior applying the text material and reaches conclusions about his overall image.

Describes some of his nonverbal behaviors applying the text.

Has little discussion of his nonverbal behavior.


Student identifies multiple fallacious arguments.

Student identifies two fallacies.

Student fails to identify fallacies.


APA format is used accurately and consistently. Paper is of appropriate length and discussion is clear and precise.

APA format is used accurately. Paper is of appropriate length and discussion is acceptably clear.

APA format is not used to an acceptable manner. Paper is not of the appropriate length and the discussion is unclear.

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