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See attachments for Case Study. As CommonBond approached 2016, a year with new product launches in store, the team knew this couldmean diversifying their email content to meet the needs of multiple target markets. Would new productsmean creating entirely new content emails that had a different focus than the student loan emails theteam currently created and launched? When new products were launched, how should the teamdetermine if they warranted a new email communications strategy? If the team chose, at any point, tobegin to differentiate content based on the interests of the target customer, what data and technologywould they need to do so?
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