Individually, you are required to submit a 100-word validation step and prepare a 1200-word written analysis, in which you must critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision-Making Process -Analyse the need and want that led you to purchase the chosen product or service.2. Examine the internal and external sources of information you used to purchase the chosen product or service. Please include screenshots of external sources of information to support your analysis and indicate your awareness set at the end of this section.3. Evaluate alternatives and narrow down the chosen product or service attributes that satisfy your need and want. Please provide a detailed evoked set diagram to present your findings.4. Analyse available purchase methods to determine how these methods impacted your decision-making process.5. Analyse your post-purchase behaviour by identifying the chosen product or service features that reduce your cognitive dissonance. Please note that in this step, the topic of customer satisfaction should not be considered.You are required to use at least 5 sources of information and reference these in accordance with theHarvard Referencing Style.These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your written analysis (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used.
Examine the internal and external sources of information you used to purchase the chosen product or service.
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