(Mt) – IT 402 Aberystwyth University General Motors Market Case Study

Attached. Please let me know if you have any questions or need revisions.Case Study: Phase 1Students Details:CRN: ###Name: Student1 (Leader)Name: Student2Name: Student3ID: 123456789ID: 123456789ID: 123456789Instructions:•You must submit two separate copies (one Word file and one PDF file) using the projecttemplate on Blackboard via the allocated folder. These files must not be in compressed format.••••Students must work as groups in which each group has up to four students.•••You MUST show all your work.•Add pages as necessary.It is your responsibility to check and make sure that you have uploaded both the correct files.Email submission will not be accepted.You are advised to make your work clear and well-presented; marks will be reduced for poorpresentation.Late submission will result in ZERO marks being awarded.Identical copy from students or other resources will result in ZERO marks for all involvedstudents.IntroductionCase study on General Motors Inc.General Motors Company Inc., commonly known as GM, is an American multinationalautomotive corporation headquartered in Detroit, Michigan, and among the world’s largestautomakers by vehicle unit sales, employing 202,000 people and doing business in some 157countries. General Motors is divided into five business segments: GM North America, GM Europe,GM International Operations, GM South America, and GM Financial. General Motors producescars and trucks in 37 countries.Today, the top three individual GM shareholders are Mary Barra, as of her most recent filing withthe SEC on February 15th, 2018, Mary Barra is General Motors’s largest individual shareholder,holding a grand total of 520,608 shares of GM, Mark L. Reuss is the current Executive VicePresident of Global Product Development, Purchasing and Supply Chain at GM. As of thatpreviously-mentioned February 15th, 2018 SEC filing, Reuss claims the vaunted spot of secondlargest individual GM shareholder with 203,934 shares in the company and Dan Ammann is thecurrent president of General Motors; he has held the position since January 2014. Before that, heenjoyed laboring as the company’s CFO and executive vice president. As of the February 15th,2018 SEC filing, Ammann is the third-largest GM shareholder, he holds 195,228 shares. Since,being top shareholders, these individuals’ “own” significant chunks of the company.General Motors owns and operates a plethora of automobile brands across the globe. These brandsinclude Chevrolet- mass market models, Buick, More expensive models GMC targeting the luxurymarket, Cadillac, Baojun, Holden, Isuzu, Jie Fang, Opel, Vauxhall, and Wuling. To understand thecompetitive environment of the small car market, including market commonalities and resourcesimilarities, General Motors should perform a competitor analysis. Car companies competing invarious market segments, including SUVs, trucks, and compact cars, are referred to as multimarketcompetition. General Motors’ strategy is to deliver safer, simpler and more sustainabletransportation solutions for our customers. In doing so, we’ll realize our vision for personalmobility — we’ll help the world see a future with zero crashes, zero emissions and zero congestion.GM’s operating profit remained healthy. The company reported an operating profit, which isearnings before interest and taxes, of $8.4 billion for the year, including $105 million in the fourthquarter. That’s down from $11.8 billion in 2018 and $8.4 billion for the fourth quarter of that year.In 2019, an equity income of $1.1 billion from China joint ventures was added to GM’s earningsbefore interest and tax (EBIT). Neve…

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