(Mt) – Liberty University BUSI 681 Social Media Marketing Project Paper

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Project Managers can take advantage of multiple planning tools to help ensure a project will be
completed on time, within budget, and according to the agreed-upon scope. In Part 1 of this case
study, you will leverage your planning skills, expert judgment, and project planning tools to
create an overview of the project, a project proposal, a RACI chart, a risk assessment, and a
communication plan. This foundation will not only help you prepare for Part 2 of the case study,
it will also help develop your planning skills and provide practical application of the concepts we
Part 1 of the project will contain five principal elements as well as a title page and reference
page, listed below. The following items will be submitted in 1 Word document.
1. Create a tile page in APA format. Be sure to note the project as part of your title
(e.g. “Project Proposal: World Help Auction and Talent Show Fundraiser”).
2. Provide an overview of your project. Begin be describing your project, why it was
chosen and what you hope it will accomplish. Then discuss the importance of
identifying stakeholders, analyzing risk, and thinking through communication
needs in light of your project. Use research to highlight best practices, trends, or
other pertinent information in light of these areas (stakeholder analysis, risk
analysis, and communication). This must include at least two resources
(academic, peer-reviewed journals or respected trade publications), be in APA
format, and be 1-2 pages long (include a Reference page at the end).
3. Create a Project Proposal Form for your project in Microsoft Word. Use page 48
of the text as a guide. Use the “insert break” function to create a new page to add
this form to your developing project.
4. Create a Responsibility Matrix for your project in Microsoft Word or Excel. Use
page 122 or page 123 of the text as a guide (select the one that best fits your
project). Use the “insert break” function to create a new page to add this matrix to
your developing project.
5. Create a Risk Response Matrix for your project in Microsoft Word or Excel. Use
page 227 of the text as a guide. Use the “insert break” function to create a new
page to add this matrix to your developing project.
6. Create a Stakeholder Communication Plan for your project in Microsoft Word.
Use page 126 of the text as a guide. Use the “insert break” function to create a
new page to add this plan to your developing project.
7. Create a Reference page for materials cited in the Project Proposal Overview.
8. Save the file in this format: LastName_Title_of_Project
Note: Your assignment will be checked for

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