(Mt) – MGT 401 SEU Strategic Management Question

College of Administrative and Financial Sciences Assignment 3 Course Name: Strategic Management Student’s Name: Course Code: MGT 401 Student’s ID Number: Semester: II CRN: Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: …. Out of 5 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment 3: Part 3 of project Learning outcomes: Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations (CLO2) 2. Distinguish between different types and levels of strategy and strategy implementation (CLO4) 3. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations (CLO6) 1. Assignment Questions (5 Marks) Consider the same company ‘X’ that you have already used in assignments 1& 2 and answer the following questions. 1. Evaluate the performance of the main activities of your selected company. What type(s) of criteria do you use to evaluate this performance? (1.5 marks) 2. What type(s) of control of employees and production processes is/are used by your selected company? Justify(1 mark) 3. How does the corporation manage the environmental risks? (1 mark) 4. Evaluate the competitive advantage of the corporation. Suggest some recommendations in order to to improve it. (1.5 marks) Note. To answer the above questions, it is mandatory to use the terminologies discussed in your course. End Answers: College of Administrative and Financial Sciences Assignment 1 Course Name: Strategic Management Student’s Name: Course Code: MGT 401 Student’s ID Number: Semester: I CRN: Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Structure of the project The 3 assignments of this course will be parts of a project, which aims to study the four basic elements of strategic management of the company ‘X’ from your choice. It is structured as follow: – Part 1: Assignment 1= Environmental scanning & strategy formulation. Part 2: Assignment 2= Strategy implementation. Part 3: Assignment 3= Evaluation and control. Description of the company ‘X’ – It is a company from your choice; From real national or international market; – It is publicly traded company; – Produces and commercializes more than one product; Sufficient information about the strategies of the company, its functions and product lines are available; This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…). – Note. The selected company must meet the above criteria. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor. Assignment 1: Part 1 of project Environmental scanning & strategy formulation Learning outcomes: 1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2) 2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9) 3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2) 4. Identify appropriate strategies for different situations (Lo 3.1). Assignment Questions 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). 2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. 3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) 4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? 5. What is the competitive strategy used by your selected company? Justify. Answers: 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). Answer: The company that I have selected is “Nike” and is in the Athletic Footwear and Apparel (Footwear, Sport Apparel, Sport Equipment and Accessories) Industry. Nike is an American company but operates at an international level. In 2019, Nike was valued at over $32 billion US dollars and is one of the largest and most popular sport brands in the world. Nike is at the forefront of the athletic apparel industry which shows its extensive size and impact (Shahbandeh, 2020). Nikes focal business activities involve the design and production of high quality footwear and sporting apparel and the constant product developments and quality is what set Nike apart from its major competitors. The products that Nike offers, range from footwear, sporting apparel, sporting equipment and accessories which cater to a massive audience which adds to Nike’s popularity (Nike Inc , n.d.). Part of Nikes success is owed to the sponsorships given and heavy endorsements received from successful athletes including Michael Jordan and Tiger Woods to name a few. Nike’s headquarters are located in Oregon ( USA ) . Apart from its own brand, Nike sells products under Nike Pro, Nike Golf, Air Jordan and other subsidiary brands like Converse (About Us, n.d.). 2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. Opportunities – Ability for constant innovation and Threats – development of new and improved products . – – Massive amount of competitors in the market and industry. – Due to their wide reach The ability to expand their variety internationally and prices catering of products in emerging markets to the more wealthy, fake products ( add other items). emerge in the market. Create a larger customer reach – Maintaining their solid brand internationally and increase brand awareness without any recognition. controversies or irregularities in marketing strategies. Strengths -Nike has a strong brand awareness Weaknesses – A history of mistreating their amongst customers employees and workers who – Nike receives heavy endorsements from manufacture the products which successful athletes around the world. create a bad brand awareness. -Catering to a large audience due to the – Exploiting cheap, international massive product variety, allows Nike to laborers from poorer countries to have a large customer base in both manufacture the products whilst America and Internationally as well. providing poor working conditions -Known for their superior product quality damages Nikes reputation. and marketing skills, Nike is able to stand out from competitors. – Any negative views or controversies surrounding the – Due to the massive production of brand will bring down its brand products, Nike employs thousands of and reputation. people worldwide. 3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) Answer Nike has a massive social responsibility and one of the brands leading missions, is to bring about change in the world around us. Nike uses their massive international reach as well as their brand to create social change and make a difference. Nike strives to create deeper connections with communities and customers to create positive social change. This key interactions with these 2 groups creates a competitive advantage for the corporation. Nike inspires communities to unite through sport by providing opportunities and making sports more accessible to previously disadvantaged children. This paints Nike in a positive, responsible and trustworthy light that allows them to stand out from competitors as not only are they selling quality products, but are also using a portion of that money to fund and uplift communities (Purpose Moves Us, n.d.). Nike has remained transparent in terms of their social responsibility and has received international praise for this transparency which is why Nike was named in the top 10 for social responsibility reporting in 2006 (Nike Named Top 10 for Social Responsibility Reporting, 2006). Nike tries to remain as honest and transparent with consumers as they can, to uphold their solid reputation, and by doing this, they garner client’s trust who give them the benefit of the doubt. This creates a massive competitive advantage compared to other competitors as it shows that the company is open with their customers and is transparent about how they give back. Nike is also striving to decrease their carbon footprint and to create a positive environmental change around the world. One of their focus points is assessing and understanding their water footprint and making water-efficient changes in the company to conserve and improve water supply. This makes clients more willing to support their company as they are not only giving back to their communities but are also striving for a more cleaner, greener and sustainable environment, something that not many competitors are willing to follow through with. This further backs up Nikes purpose which to unite the world through sport whilst building a sustainable environment. After suffering from many controversies and allegations surrounding the working environment of manufacturing employees in previous years, Nike has made it its mission to improve conditions for workers and create an environment in the workplace that can build a productive and more engaged workforce. 4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? Answer The buying power of customers is moderate as customers are able to freely buy any of Nikes competitors’ products (the cost to switch from Nike to another competitor is low) and thus customers will have more power over the company (they can easily not support Nike unless demands or a conclusion over a specific problem is met). This increases rivalry amongst existing firms. However this strong power contrasts the weak power that individual consumers will have over the entirety of Nike as individual customers do not have enough force or power over Nike). This leads to customers having moderate power over Nike. Suppliers have a weak power over Nike as there are numerous suppliers that will be able to manufacture shoes for Nike and being replaced by Nike is something that can easily occur. This results in suppliers not having much force over Nike in terms of costing as they are at risk of losing Nikes business. This creates an intense rivalry amongst competing suppliers as they need to work towards securing Nike as a customer due large profit that they will make with having Nike as a customer. Competition in quality and cost may arise between competing suppliers and the barriers to entry to work with Nike is high. The power substitutes have over Nike products is moderate to high power. This is due to the high number of products offered by competing firms on the market. This gives customers ample alternatives to Nike. If substitutes are offered at either a better quality or lower price by competitors, this will have some power over Nike, as they are at risk of losing customers. Extreme rivalry will ensue between Nike and substitute competitor companies to secure as many customers as possible (Rowland, 2017) 5. What is the competitive strategy used by your selected company? Justify. Answer Nike has competitive strategies that deal with product differentiation. Due to Nikes large brand awareness and top quality it makes it easy to distinguish Nike products from its competitors. This differentiates the products from other competitors and is a competitive marketing strategy used by Nike. This coupled with the fact that Nike is constantly developing new and better products, it makes it hard for competitors to keep up with the new changes in the market and compete with Nikes every developing product line which allows Nike to remain ahead of its competitors. Nike is also product specific, Nike caters for a broad audience that has different types of bodies and need different type of footwear. This allows Nike to reach out to a wide variety of product-specific customers which further develop their customer bases as not many competing companies offer such a wide selection of productspecific goods like Nike. This allows Nike to garner a larger audience and strengthens customer and supplier intimacy (Kenneth C Laudon). References Kenneth C Laudon, J. P. (n.d.). Management Information Systems . Pearsons. Nike Inc . (n.d.). Retrieved from CSI market: https://csimarket.com/stocks/NKE-BusinessDescription.html#:~:text=Our%20principal%20business%20activity%20is,athletic%20apparel%20in% 20the%20world. Nike Named Top 10 for Social Responsibility Reporting. (2006, November 9). Retrieved from Nike News: https://news.nike.com/news/nike-named-top-10-for-social-responsibility-reporting Purpose Moves Us. (n.d.). Retrieved from Nike Purpose: https://purpose.nike.com/#:~:text=We%20believe%20in%20the%20power,down%20barriers%20for %20all%20athletes*. Rowland, C. (2017, February 7). Nike Inc. Five Forces Analysis (Porter’s Model). Retrieved from Panmore: http://panmore.com/nike-inc-five-forces-analysis-portersmodel#:~:text=Bargaining%20Power%20of%20Nike’s%20Customers%2FBuyers%20(Moderate%20Fo rce)&text=In%20Nike’s%20case%2C%20the%20following,of%20individual%20buyers%20(weak%20f orce) Shahbandeh, M. (2020, November 23). Global sales of the top performance apparel, accessories, and footwear companies 2019. Retrieved from Statista: https://www.statista.com/statistics/900271/leading-sportswear-and-performance-wear-companiesby-sales-worldwide/ Running Header: strategic Management: Assignment 2 Strategic Management: Assignment 2 Student name Professor name Course title Date of submission 1 Strategic Management: Assignment 2 2 Q1 The directional strategy has played a great role in the success and growth of Nike Company. Nike’s company directional strategy is based on three components: conservation, growth, and stability. The directional technique applied by the Nike organization has enabled the company to remain engaged in the most essential strategy conceivable while proceeding to increase both revenue, demand, and supply offered to clients. Nike’s Intensive development methods mirror the organization’s attention on portfolio directional strategy which has prompted the turn of events and development of the organization (Lawrence Gregory, 2017). This has enabled the company to become perhaps the greatest player worldwide athletic shoes, attire, and gear market. The marketing strategy used by Nike Company assumes an incredible part in the general prosperity of the organization and has empowered the organization to ascend to the highest point of their industry. Nike’s advertising objective is to utilize a scope of marketing and sales strategies that can take into account the association’s objective market, who have various identities, sexes, societies, and ages. Nike advances their items by having famous people, proficient, and school competitors with sponsorship arrangements. As of now, Nike centers around sponsorships, web showcasing, email promoting and used media advertising efforts. Example of Nike sponsorship: Tiger wood an American professional golf player. Nike Inc. is a main worldwide producer and vendor of sports shoes, attire, and gear. Nike’s market and competitive success are partly due to a successful and productive operations system. Nike’s activities the board thinks about the ability of the executives, item advancement, and absolute quality administration as probably the main factors in the strategic decision. Nike viably addresses these choice regions through norms reliably applied in activities the board all Strategic Management: Assignment 2 3 through the worldwide association. 10 choice regions that Nike considers in its activity system: a plan of good and administrations; quality administration; cycle and limit plan, area methodology; format plan and technique; work plan and HR; store network the board; stock administration; planning; and support. . Nike’s Human resources strategies are of equivalent significance to the success and growth of the company. The achievement and disappointment of an organization are dictated by how an organization deals with its workforce. Nike additionally has confidence in cultural variety and incorporation subsequently the executives’ arrangements planned under this target. Employees are likewise prepared on multi-skilling instead of playing out solitary assignments thus the undertakings of creating preparing programs for workers (Hussain A. Ali Mabdi, 2015). Nike Human Resources management help pull in, hold, and award the world’s most imaginative individuals by making projects to help them flourish. They speed up organization development as stewards of diversity, culture, authoritative adequacy, ability, and change. Q2. The BCG matrix for NIKE Inc will aid in the creation of plans for the company’s strategic business units. Table 1. BCG Matrix of NIKE Inc. Star • In NIKE Inc.’s BCG matrix, the monetary Question Marks • In the footlocker’s BCG matrix model, the services technique unit is higher . It works in SBU for local foods and confectionery is a an industry which has the potential to question mark. Even though some surveys develop. This SBU contributes a large portion suggest that consumers are eating more of NIKE Inc’s revenue. NIKE Inc. can locally grown foods, Footlocker’s local foods Strategic Management: Assignment 2 • • 4 demonstrate compliance w…

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