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Please view explanation and answer below.Students NameInstitution AffiliationCourse Name/NumberDue DateIntroductionE-commerce has been growing rapidly in recent years, with more and more businesses movingtheir operations online. This has led to a need for better and more efficient logistical services tosupport these businesses. The track is a company that provides such services, and our goal is toprovide the best possible service to our clients. There are a few central issues that we focus on inour work.Company MissionThe company’s mission is to provide comprehensive and integrated logistical services that fitthe requirements of e-commerce through a single platform, starting from receiving the productsfrom the merchant and ending with their delivery to the buyer through our care of the most accuratedetails of examination, classification, And safe storage and other services with high accuracy andprofessionalism.VisionThe company’s vision is to be one of the leading companies in the field of e-commerce logisticsand to provide the best services to our customers through our commitment to quality andexcellence. We aspire to become the leading company in the field of e-commerce logistics byproviding the best services to our customers through our commitment to quality and excellence.Company AnalysisPESTEL AnalysisAccording to (Yusop,2018) states the PESTEL analysis as follows, Political: The currentpolitical environment is characterized by uncertainty and volatility. This has led to increased risksand costs for businesses, including Track. The company must carefully consider the politicalenvironment in each market it operates in and adapt its strategies accordingly.Economic: The global economy is currently in a period of slow growth. This has led to increasedcompetition for Track and pressure on margins. The company must carefully manage its costs toremain competitive.Social: The social environment is changing, with a growing focus on health and fitness. Thistrend is benefiting Track, as its products are well-suited to this market.Technological: Technology is changing rapidly, and Track must keep up with these changes toremain competitive. The company must invest in research and development to stay ahead of thecurve.Environmental: The environmental environment is becoming increasingly important. The trackmust take into account the impact of its operations on the environment and adapt its strategiesaccordingly.Legal: The legal environment is complex, and Track must comply with a variety of laws andregulations. The company must have a strong compliance function to ensure that it meets all legalrequirements.5 Force analysisAccording to (Jacob,2007) stated the following forces, are the threat of new entrants: The threatof new entrants is low in the track and field equipment industry. There are high barriers to entry,such as the need for significant research and development (R&D) investment, economies of scale,and brand recognition. Additionally, the track and field equipment market is consolidated amonga few large firms.The threat of substitutes: The threat of substitutes is low in the track and field equipment industry.There are no close substitutes for track and field equipment. The closest substitutes are other sportsequipment, such as basketballs or soccer balls, which are not direct substitutes. 3. The bargainingpower of buyers: The bargaining power of buyers is low in the track and field equipment industry.There are a few large buyers, such as schools and athletic clubs, but they are not concentrated.Additionally, buyers do not have much power because they are not price-sensitive and there areno close substitutes.The bargaining power of suppliers: The bargaining power of suppliers is low in the track and fieldequipment industry. There are a few large suppliers, but they are not concentrated. Additionally,suppliers do not have much power because they are not price-sensitive and there are no closesubstitutes.The competitive rivalry among existing firms: The competitive rivalry among existing firms ishigh in the track and field equipment industry. There are a few large firms, s…
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