(Mt) – SEU Decision theory Module 11 Discussion reply

Mohammed Almalki Google in China COLLAPSE Google in China The problem perception in the provided case entails the actions by the Chinese licensed internet service providers to conduct extensive filtering of Google’s search services website that was provided using the local Chinese-language format. The problem identification relates to the pace that Google Inc. was growing in the international market, as compared to multiple other corporations. Besides, its penetration into the Chinese market conferred a threat to the locally-well established search engines, hence increased the risk for stiff competition. The problem formulation, in this case, encompasses the actions of the Chinese government that aims at preventing high competitiveness within the local market as it would disadvantage the locallyestablished Baidu, through policy formulation, which offered similar services to those offered by Google. The search for alternatives for Google Company was fueled by their continued loss of a significant market share to Baidu, which was in part attributed to the failure to comprehend the local Chinese market. Corporations are expected to have adequate comprehension of various market attributes, such as culture, for success within the dynamic market niche (Srivastava et al., 2020). In evaluating Google’s alternatives that would help it acquire a significant market share, some, such as the changing of the Google.cn, the local subsidiary to Guge, which was a Chinese name for harvest, were unfruitful. The challenges of Censorship the company faced within the Chinese market forced it to look beyond the highly-contested market. The choice of the alternatives involved venturing into the less-competitive fields, such as focusing on the operating systems of smartphones, and its upcoming technologies that involve wearable beta innovations, such as the Google glass. According to Ceipek et al. (2019), product and service diversification is vital for business success within the contemporary market structure. The corporation’s start of operation focuses on increasing its market share and includes leveraging other projects, such as the [email protected] and Google Fiber. While still targeting the Chinese market. The implementation of the proposed improvements was facilitated by the company’s reorganization under Alphabet Inc., which has multiple subsidiaries, with each embedding a distinct focus. The company’s control was enhanced by its ability to continue operating its other corporation constituents within the Chinese market, such as Google.com, Google Maps, and YouTube. As such, it still retains a significant market share. Importantly, the corporation continues to target various start-up and growth-stage companies, hence conferring it a competitive edge over the competitors. References Ceipek, R., Hautz, J., Mayer, M., & Matzler, K. (2019). Technological Diversification: A Systematic Review of Antecedents, Outcomes and Moderating Effects. International Journal Of Management Reviews, 21(4), 466497. https://doi.org/10.1111/ijmr.12205 Srivastava, S., Singh, S., & Dhir, S. (2020). Culture and International business research: A review and research agenda. International Business Review, 29(4), 101709. https://doi.org/10.1016/j.ibusrev.2020.101709 Bader Alhathal Problem of Google in China COLLAPSE Problem of Google in China Decision making is the process of selecting a course of action in order to solve a problem or approach one. A problem is an issue that vary in its criticality but needs to be overcome through finding and applying the best alternative solution. Problems are faced daily in work, life outside work and on the way people social and interact with each other. Problems solving is an important skill that every manager should have to face during their daily work. There are different models or frameworks to overcome a problem one of which is through nine stages starting with (Luthans, & Doh, 2018): 1- Problem Perception 2- Problem Identification 3- Problem Formulation 4- Search for Alternative 5- Evaluation of Alternative 6- Choice of Alternative 7- Start of Operation 8- implementation 9- Control. Google is an empire and have grown to be number one search engine around the world and more; Google have expanded to china without getting the rights permits and licenses to operate in Chine with in guide of its standards and regulations. the problem is perception is there as well as identification and the problem formulated with Google when it started without aligning the Chinese government. Google had to look into alternatives in order to enter the big and attractive market of China the alternative it had is to operate within the guidelines of China and to reroute all access to Google in Chine to Google.com.hk and filter the search shown to the user. This solution was chosen in order to enter the market there and operated with regulation of the government after the implementation of the modified version of Google. Google is following the guidelines of the government of China in order to continue operating in the country through Honk Kong (Thompson, 2021). References Luthans, F., & Doh, J. (2018). International management (10th ed.). Dubuque: McGraw-Hill Education. Thompson, C. (2021). Google’s China Problem (and China’s Google Problem) – Business & Human Rights Resource Centre. Business & Human Rights Resource Centre. Retrieved, from https://www.business-humanrights.org/en/latest-news/googles-china-problem-and-chinas-googleproblem/.


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