(Mt) – SEU Management Corporate Parenting & Portfolio Analysis Questions

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MGT401 Content Introduction Learning Outcomes Distinguish between different types and levels of strategy and strategy implementation 2. Gain insights into the strategy-making processes of different types of organizations 1. Reading Required Chapter 7. Strategy Formation: Corporate Strategy Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN13: 9780133126129 (print), 9780133126433 (e-text) Recommended Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of Länsförsäkringar. Available via https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf Test your knowledge Question 1 How is corporate parenting different from portfolio analysis? How is it alike? Is it a useful concept in a global industry? MGT402 Week 8: Interactive Learning Activity 8.1 Learning Outcomes: • • • • • • • • • • Explain the differences among promotion, publicity, personal selling, and advertising. Explain the differences among promotion, publicity, personal selling, and advertising. Describe the advantages and disadvantages of the various advertising media. Identify four basic methods for preparing an advertising budget. Explain practical methods for stretching an entrepreneur’s advertising budget. Explain why pricing is both an art and a science. Discuss the relationship among pricing, image, competition and value. Describe effective pricing strategies for both new and existing products and services. Explain the pricing techniques used by retailers, manufacturers, and service firms. Describe the impact of credit on pricing. 8.2 Action Required: • Watch the short video at the following link https://www.youtube.com/watch?v=N6UIlptvJAc 8.3 Test your Knowledge (Question): • How could an entrepreneur use the Internet to advertise his/her business? 8.4 Instructions • • Answer the question available in the “Test your Knowledge” section. Post your answer in the discussion board using the discussion link below (Week 8: Interactive Learning Discussion) MGT403 Week 8: Interactive Learning Activity 8.1 Learning Outcomes: • • • • • • • • • • Explain the differences among promotion, publicity, personal selling, and advertising. Explain the differences among promotion, publicity, personal selling, and advertising. Describe the advantages and disadvantages of the various advertising media. Identify four basic methods for preparing an advertising budget. Explain practical methods for stretching an entrepreneur’s advertising budget. Explain why pricing is both an art and a science. Discuss the relationship among pricing, image, competition and value. Describe effective pricing strategies for both new and existing products and services. Explain the pricing techniques used by retailers, manufacturers, and service firms. Describe the impact of credit on pricing. 8.2 Action Required: • Watch the short video at the following link https://www.youtube.com/watch?v=N6UIlptvJAc 8.3 Test your Knowledge (Question): • How could an entrepreneur use the Internet to advertise his/her business? 8.4 Instructions • • Answer the question available in the “Test your Knowledge” section. Post your answer in the discussion board using the discussion link below (Week 8: Interactive Learning Discussion) MGT404 Week 8: Interactive activity 8.1 Learning Outcomes: Understand the diagnostic issues associated with interpersonal relations and group dynamics interventions. (MLO 10.1) Illustrate the principles of the process consultation intervention. (MLO 10.2) Describe the process of third-party conflict resolution. (MLO 10.3) Discuss and evaluate the core organization development (OD) intervention of team building. (MLO 10.4) Understand the diagnostic issues associated with organization-wide process interventions. (MLO 11.1) Demonstrate the organization confrontation meeting. (MLO 11.2) Describe and evaluate the effectiveness of large-group interventions. (MLO 11.40 8.2 Action Required: Required Readings: Chapter 10: Interpersonal and Group Process Approaches. Chapter 11: Organization Process Approaches. TEXTBOOK: Cummings, T., & Worley, C. (2015). Organization development and change. (10th ed.). Stamford, CT: Cengage Learning. ISBN#: 13 9781133190455 (print), ISBN#: 13 9781285800967 (e-text). Recommended Readings: Lambrechts, Frank & Grieten, Styn & Bouwen, R. & Corthouts, Felix. (2009). Process Consultation RevisitedTaking a Relational Practice Perspective. The Journal of Applied Behavioral Science. 45. 39-58. 10.1177/0021886308326563. https://www.researchgate.net/publication/253528226_Process_Consulta tion_RevisitedTaking_a_Relational_Practice_Perspective Cox, Tom & Taris, Toon & Nielsen, Karina. (2010). Organizational interventions: Issues and challenges. Work and Stress – WORK STRESS. 24. 217-218. 10.1080/02678373.2010.519496. https://www.researchgate.net/publication/241734232_Organizational_in terventions_Issues_and_challenges 8.3 Test your Knowledge (Question): Discuss the issues associated with interpersonal relations and group dynamics interventions. Discuss the differences between individual and group interventions and provide an example of each. Explain Third-Party Interventions and provide an example. Discuss some of the team building activities. How effective is large group interventions from your point of view? Discuss some of the issues associated with organization process interventions. Briefly explain Organization Confrontation Meeting in your own words and discuss why it is important. 8.4 Instructions Post your answer in the discussion board using the discussion link below (Week8: Interactive learning Discussion).

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