(Mt) – SEU Marketing and Human Question

Attached. Please let me know if you have any questions or need revisions.1Marketing management:Your nameInstructor’s nameCourseDate of submission2Part 1Question 1Mirinda Citrus (hamdiyat)Mirinda Citrus (hamdiyat) is the giant of all drinks supplied in the kingdom of SaudiArabia. Mirinda Citrus (hamdiyat) is considered the famous beverage available consumed by about60% of the country’s population. It is considered to be the most complimentary drink in the countrywith a unique taste. The product targets markets children and adults mainly enjoy because it comeswith many fruit varieties that accommodate all. These varieties include orange, lemon, passionfruit, strawberry, citrus vanilla, and many more. Mirinda Citrus (hamdiyat) is provided in multipleformulations of sweetener and carbonation based on individual markets or tastes.Saudi ChampagneSaudi Champagne is one of the famous non-alcoholic drinks sold in the kingdom of SaudiArabia. Saudi Champagne is made of apple juice, oranges, mint springs, lemon, apple, ice cubes,and Lemonade. The product is very famous in the country where most restaurants have it on themenu cards. Saudi Champagne consists of a refreshing tang and sweet taste that attracts most ofits clients. Saudi Champagne is considered to be the perfect drink for kids.ShaaniIt is one of the topmost beverages consumed in the kingdom of Saudi Arabia. The product’starget market focuses mainly on children; however, many adults enjoy the drink over the years.Shaani beverage is produced by Pepsi Co., mainly in the middle east of the country, and operatesas the primary competitor to Vimto product. The product shares the exact cost as other drinks,3including Coca-cola and 7up. Shaani is a refreshingly high-quality soft drink enriched with vitaminc, without perseverative and artificial flavors. It is just natural sweetness.Question 2a) The secondary sources that I would implement when researching a restaurant’s potentiallocation include newspapers, journal articles, internet/social media, demographical data,and legal information. Newspapers will help provide information on the existing restauranttrends to develop effective marketing and operation strategies. Journal articles are essentialin providing data related to bestselling restaurant food and beverages. The internet/ socialmedia is appropriate in providing information on the current trends and demands regardingcustomer’s tastes and preferences in food industries. Demographic data includesinformation on the statistical population in a specific area that could indicate potentialmarket and need for a restaurant. Legal information is vital in determining the existing gapin the site based on the government’s licensed restaurant (Lee, 2020).b) The primary approach that I will use interviews. Performing one-on-one interviews is vitalin accessing accurate information related to the prospective location for effective decisionmaking. Discussion helps in collecting in-depth information about data through directquestions that provided immediate feedback. Interviews are in successful understanding ofthe current markets and target audience requirements. Interviews are less costly than otherapproaches of communication, making them favorable for future location research. Itincreases knowledge that is necessary to plan based on the data collected strategically (Paulet al., 2016).4c) The most import…

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