(Mt) – St Cloud State University Real Estate Project Paper

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Our project is choosing a land and re-develop it. which we chose the following land and we would like to develop it to be a Mixed-Use Plaza (business and apartments). Answer these questions: Customer • Who will buy/lease/use your development? • Use demographic and census research to tell the story of your prospects in the area. • Where are they coming from? • What is important to your customer and how does that impact your development? • What are similarities and differences in customers you plan to serve. How might cultural backgrounds and different perspectives be addressed through your development. • Discuss amenities you will include in your development to meet customer cares. • How will you market to your customers? Competition • Who are you competing against? • How far away are competitors? Are they only projects like your development? • What are they charging for rent/generating in income? • What makes your property better or worse? • Prepare a market comp grid to tell the story of competition. • What is the competitive advantage that will make your investment successful? Important Links • • https://co.stearns.mn.us/OnlineServices/InteractiveMapping Maps for Stearns county • • https://www.irem.org/ Financial Info • • http://buildingjournal.com/commercial-estimating.html Construction Costs More info: Address: 126-222 Lincoln Ave SE St. Cloud, MN 56304 Current Use: U-Haul Moving and Self Storage and Former Fast Food Restaurant (Burger King) Pros: • • • • • • High Traffic Area o On the Corner of Division St (Rt 23) and in very close proximity to Rt. 10 Land is being underutilized o Current Use is A vacant Restaurant and a U-Haul Self Storage Section of the land has been vacant for over a year o Can probably get a significant discount Land working costs will be limited Very Little infrastructure already on property City of St. Cloud would be behind it o St. Cloud is pretty dead set on redeveloping East Side o Already a Bus Route that connects area to downtown Cons: • • • • • Might be expensive to resettle U-haul Near Train Tracks o Might Impact Residential Demand WIll need a traffic slow study to see how Traffic will be impacted Proximity to Target might impact Retail Demand Limited Expansion unless resettle residents, or eminent domain o Would need to resettle Two Businesses, Six Single Family units, and a Multifamily unit to expand to what could be considered a :Phase Two” Possible Ideas: • Mixed Use Plaza • Gas Station • Mid Scale Restaurant • Commercial Plaza • Possible Extensions

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