– Persuasion-ProductPlacement.html.zip

FIND A SOLUTION AT Academic Writers Bay

Persuasion-Product Placement

One of the subtlest issues in persuasion is related to product placement. Currently, most movies are involved in product endorsement. For instance, the movie Transformers (2007 release) endorsed General Motors (GM)—throughout the movie, the autobots transformed from GM vehicles. Similarly, the movie Back to the Future endorsed Pepsi, and Demolition Man endorsed Taco Bell as being the only fast-food restaurant to survive the restaurant war.

Product placement works primarily on the premise that a person’s memory of a product is reinforced by exhibiting the product in a scene in a movie, television program, or news program that is, hopefully, associated with a positive memory. However, several people consider product placement in a movie, television program, or news program a distraction from entertainment.

Cowley and Barron (2009) described the objective of product placement as “the process to generate positive associations toward the placed brand, resulting in a positive shift in brand attitude” (p. 89).

Does product placement always have a positive persuasive effect?

Expert’s Opinion

The study conducted by Cowley and Baron examined different levels of product placement and the attitudes of viewers with regard to those placements.  The results revealed that too much product placement seemed to send a message of overt persuasion, causing the viewers to actually have a negative view of the product.  Future studies of this phenomenon may also reveal an influence of the potential overuse of product placement and its perceived negative connotation on the quality of a movie.

Cowley, E., & Barron, C. (2008). When product placement goes wrong. Journal of Advertising, 37(1), 89–98.

Order from Academic Writers Bay
Best Custom Essay Writing Services


Why Choose Us?

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How It Works

  • Click on the “Place Your Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the “PAPER DETAILS” section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.

About AcademicWritersBay.com

AcademicWritersBay.com is an easy-to-use and reliable service that is ready to assist you with your papers 24/7/ 365days a year. 99% of our customers are happy with their papers. Our team is efficient and will always tackle your essay needs comprehensively assuring you of excellent results. Feel free to ask them anything concerning your essay demands or Order.

AcademicWritersBay.com is a private company that offers academic support and assistance to students at all levels. Our mission is to provide proficient and high quality academic services to our highly esteemed clients. AcademicWritersBay.com is equipped with competent and proficient writers to tackle all types of your academic needs, and provide you with excellent results. Most of our writers are holders of master’s degrees or PhDs, which is an surety of excellent results to our clients. We provide assistance to students all over the world.
We provide high quality term papers, research papers, essays, proposals, theses and many others. At AcademicWritersBay.com, you can be sure of excellent grades in your assignments and final exams.


error: Content is protected !!