(Q) MKTG469 University of Illinois Product Market Screening Analysis Paper

FIND A SOLUTION AT Academic Writers Bay

Quick Overview:
Select a product for which you will conduct a market screening analysis
Decide on 10 countries for which you will conduct a thorough analysis
Follow 4-step process for collecting and analyzing data
Write a 1-page memo in which you summarize the decisions you make (e.g., why did you select specific indicators, and what is the reasoning for your weights) and your final recommendations.
Tables with your analyses and data sources should be in an appendix (see template on Bb).
Please include all documentation in 1 file(either Word or PDF).
I will also provide the class notes once tutor is selected.
__________________________________________________________
Assignment Overview
The purpose of the assignment is to perform a market screening analysis, that is, to rank prospective markets in terms of suitability for market entry for a specific product.
You will assume that you have gotten an internship with a small to mid-sized US company that sells either consumer or business products. Your supervisor has asked you to perform a market screening analysis to identify which country to target for the international launch of one of the company’s products. For the assignment, you can choose any product you want to work with, but two students cannot work with the same product, so please email me your product choice as soon as you have made that decision.
What you need to do
The market screening analysis will be described in more detail in class and you will get some time to work on this in class.
Before following the four steps of the main analysis, you will first identify the ten most interesting countries for an expansion. For example, you can choose the ten largest countries in Europe or Asia or the ten countries worldwide with the highest GDP growth rate.
You need to select ten market indicators for the quantitative analysis. While some of these may be general indicators of demand, you would want to find at least three or four that are closely related to demand of the specific product that you are doing research for. You will need to use Excel or a similar program for the analysis. We will review some of this in class, but I also recommend you to look at tutorials on Lynda.com if you are unsure of how to use Excel. I’m also happy to answer questions about how to use Excel.
What you will turn in
You will report your analysis in a one-page memo in which you will explain the steps you took throughout the analysis (how did you select the top ten countries, how did you select the market indicators, how did you come up with your weights), and discuss your results. You should include your numerical analyses in an appendix to the memo (see Memo outline). You will need one table for the raw data (and the sources you have used in footnotes), one table in which you list and explain the weights you have chosen for each indicator, and at least one table for the analysis.
The memo should be written to your superior in the company (not to me!) and your goal is to convince him or her that your recommendation is sound.
Your assignment should be uploaded on Blackboard as one (1) file, either Word or PDF. While you will be doing your analysis in Excel, you need to copy/paste your tables into your Word document (that would also give you an opportunity to fix the layout to a more readable look).

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for A 100% ORIGINAL PAPER!Use Discount Code “Original Paper” for a 15% Discount!NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

MKTG469 University of Illinois Product Market Screening Analysis Paper Top Premier Essays.
 
“”

Order from Academic Writers Bay
Best Custom Essay Writing Services

QUALITY: 100% ORIGINAL PAPER NO PLAGIARISM – CUSTOM PAPER

Why Choose Us?

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee
SATISFACTION

How It Works

  • Click on the “Place Your Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the “PAPER DETAILS” section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.

About AcademicWritersBay.com

AcademicWritersBay.com is an easy-to-use and reliable service that is ready to assist you with your papers 24/7/ 365days a year. 99% of our customers are happy with their papers. Our team is efficient and will always tackle your essay needs comprehensively assuring you of excellent results. Feel free to ask them anything concerning your essay demands or Order.

AcademicWritersBay.com is a private company that offers academic support and assistance to students at all levels. Our mission is to provide proficient and high quality academic services to our highly esteemed clients. AcademicWritersBay.com is equipped with competent and proficient writers to tackle all types of your academic needs, and provide you with excellent results. Most of our writers are holders of master’s degrees or PhDs, which is an surety of excellent results to our clients. We provide assistance to students all over the world.
We provide high quality term papers, research papers, essays, proposals, theses and many others. At AcademicWritersBay.com, you can be sure of excellent grades in your assignments and final exams.

NO PLAGIARISM

error: Content is protected !!