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Course Project Marketing Plan
Rashine A. Williams
College of Aeronautics, Embry-Riddle Aeronautical University
MKTG 311: Course Project Marketing Plan
Instructor: JoDee Phillips
February 14, 2022
The Boeing Company is very reputable in the the aviation industry and has been the worlds largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems. As an aviation maintenance officer in the United States Army, I often interact with members of the Boeing company and I’m often familiarizing myself with their products. As a matter of fact, on a daily basis it is my responsibility to maintain 24 AH-64 Apache helicopters which is one of the premier attack helicopters across the world that has been created by the Boeing Company.
The marketing objectives content I would have for this company are
Increase Brand Awareness
launch New Products
Attract New Customers
Retain Current Customers
Product or Brand Introduction
Current Marketing Situation
Supporting Budget for Marketing
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