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Course Project Marketing Plan

Rashine A. Williams

College of Aeronautics, Embry-Riddle Aeronautical University

MKTG 311: Course Project Marketing Plan

Instructor: JoDee Phillips

February 14, 2022

Executive Summary

Marketing Objectives

The Boeing Company is very reputable in the the aviation industry and has been the worlds largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems. As an aviation maintenance officer in the United States Army, I often interact with members of the Boeing company and I’m often familiarizing myself with their products. As a matter of fact, on a daily basis it is my responsibility to maintain 24 AH-64 Apache helicopters which is one of the premier attack helicopters across the world that has been created by the Boeing Company.

The marketing objectives content I would have for this company are

Increase Brand Awareness

launch New Products

Attract New Customers

Retain Current Customers

Increase Sales.

Product or Brand Introduction

Current Marketing Situation

SWOT Analysis

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Supporting Budget for Marketing


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