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3,000 words plus/minus 10%
Individually, you are required to write a strategic marketing plan for your “simulated” company for the next three years focusing on one new international market, backed up with a marketing strategy and financial analysis.
The submission is expected to follow the formal report structure of a marketing plan:
Marketing Audit, SMART Objectives, Marketing Strategy and Implementation and Control Measures, including a three-year profit and loss forecast. The characteristics of a report include but are not limited to:
1. Executive summary
2. Introduction to the report and introduction to the selected new international market and rationale
3. Analysis a. Marketing Audit b. SMART Objectives c. Marketing Strategy d. Implementation and Control Measures
Report formatting requirements, MS Table of contents, list of tables and or figures, numbered headings and sub-headings, page numbers, 1.5 spacing, justified, black font.
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