Sainsbury’s Supermarket Plc a major British supermarket chain has appointed you as a consultant. Once the current coronavirus pandemic is over, the company is considering investing overseas as global expansion is perceived at this time to be a potentially important element of the company’s long-term strategic goals.
In particular, Sainsbury’s has been looking closely for some time at a number of diverse markets including Canada and Brazil. In order to help with their decision marking, Sainsbury’s Board of Management has requested you to compile a report regarding the attractiveness of ONE of these locations based on the potential return of investment.
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