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The purpose of this assignment is to get you thinking about research and how the data may shape your plan recommendations.
For this exercise, you may select your preferred brand. ( LULULEMON)
Part 1: Target Consumer (hint: use Simmons)
- Submit a 1-page profile (persona) of the target consumer, including relevant insights such as demographics, behaviors, media consumption, attitudes, etc.
Part 2: Media Analysis (hint: use AdSpender)
- Submit a 1-page document detailing the key media usage for the brand you selected. Be sure to include insights such as flighting (seasonality), geography and channel information, as applicable.
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