Write my essay on: Prepare individually a word document, presenting your diagnosis

More and more companies develop radically new business models to tackle contemporary urgent issues of sustainability.At least 5 “shifting” dimensions can be identified, along which these new business models explore solutions in order to minimize negative externalities and maximize positive externalities:– From linear to circular product life cycle https://en.wikipedia.org/wiki/Cradle-to-cradle_design– From exclusive to inclusive products and services https://en.wikipedia.org/wiki/Bottom_of_the_pyramid– From products manufacturing and distribution to service delivery https://en.wikipedia.org/wiki/Product-service_system– From global to local value system http://www.paristechreview.com/2014/05/23/short-channels/– From competition to cooperation https://en.wikipedia.org/wiki/Fair_trade
Select a company you know well ( company-HEIDELBERG ) or a product/a service you would like to improve.a) Diagnosis• Describe the current business model of the company using the business model canvas (in a synthetic manner, with bullet-points) (see below).• Identify the main weaknesses of the current model in terms of environmental or social impact. You can focus on the most important one if easier.b) Solition• Imagine a more sustainable model using (at least) one “shifting” dimension• Describe on which part of the business model you need to innovate toimplement your idea.• Explain why your model would be feasible and analyze the key difficulties to the implementation (internal and external changes, cultural barriers, willingness to pay, competitors…)
Prepare individually a word document, presenting your diagnosis and solution. Explain your choices and promote your model as if you are in front of a potential impact investor you want to convince (https://en.wikipedia.org/wiki/Impact_investing).
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