Yvonne has been worked in the car wash company for

1.0 EXECUTIVE SUMMARY

Yvonne has been worked in the car wash company for 10 years. The company is one of the famous car wash companies in the town of Singapore. After many years of being a worker, she decides to start her own business. She start-up her first car wash company in Sengkang, Singapore in 2019. The car wash company named Auto Wash.

This is a sole proprietorship business. Auto Wash will be providing three services for their customers who come to her shop, for example: exterior car washing, interior car cleaning and waxing. She chooses to use the product like the car shampoo and wax that they used in the previous company. She also knew well the supplier that supplies the goods. So, it is easy for her to start up her business.

1.1 COMPANY NAME

Yvonne decides to use Auto Wash to be the name of her car wash business. This is because she wants the target consumers knows that when they drive in the vehicle into the shop, then they can enjoy the car wash services that provide by Auto Wash. The purpose of started this business is to reduce the time of washing car the residents in Singapore who have their own vehicle.

1.2 TAGLINE

The slogan for the car wash is “Drive in, get wash, and be happy!”. Yvonne chooses to use this slogan because she wants the target consumers can enjoy their car tivate Windc wash services because it just take a short period to clean their car and have a new lookso to Settings to ac after washing or waxing their car in Auto Wash.

13 OBJECTIVE

The objectives of the Auto Wash arc:

• To expand the business to two locations in the town after three years of operation.

• To become a well-known car wash company in the city of Singapore.

2.0 MARKET ANALYSIS

The target consumers for Auto Wash will be target in three main groups: individual car owner and leasers, car dealerships, and local businesses. The Singapore’s populations is 5.64 millions(Singstatgovsg, 2019). Furthermore, the total car population from 2016 to 2017 was increase 11026 Activate Winth» cars(Ltagovsg, 2019). Next, the total car population from 2017 to 2018 was increase -32°451.8 Settings to act cars(Ltagovsg, 2019). There are 9% above of the populations are having their own car. From the research shown that, the residents in Singapore who owns their vehicle is

2.1 MARKET SEGMENTATION

Auto Wash has differentiated their target markets into three segments by the type of car ownership. The owner of the cars will require for the car wash and waxing.

i. New car owners/ lifetime car owners: A new car owner mostly will take good care of their car. So they will often to wash and clean their car, they also will do waxing service.

These services can make their car looks more nice and comfortable. For lifetime car owner, they treated their car as their best partner or friend. So, they will take good care of their “friend’ and provide them god services.

ii. Car Dealership: There are few car dealerships in Singapore. These car dealerships usually use car services to make the car looks nicely before they put the car on sales. Through this, it can increase the percentage to sell out the car.

3.0 COMPETITORS ANALYSIS

There is another car wash company Simply Shine, it located opposite Auto Wash. It is also quite new and it provide auto wash machine to clean the car. Besides that, they also offering lower price to complete with the automatic car washes than hand wash. Those were the drivers who are in the rushing time. They just go to the car wash company to get the car wash machine to wash their car. There is few main competitors for this car wash company in Singapore, due to the research(Yelp, 2019), the companies are:

i. SPC Bukit Timah

ii. Unicar

iii. Premium One Mobile Car Grooming

iv. William Car Wash Service

v. Simply Shine

These competitors are operated for a long time, so they already have their regular and loyalty customers. Furthermore, they were located three miles away from Auto Wash, it might also be a challenge for Auto Wash seen it is a brand new car wash company.

3.1 PRICE

The target customers of Auto Wash are who requires for the better quality of cleaning services or others. They prefer to spend some time to clean their car once a week or wax their car once a month. The prices will be more realizable, so the price is approximately 20% less for these customers to promote the volume usage. These target customers would like to spend at least $10415 per week to make sure their cars looks good.

4.0 SALES AND MARKETING

This is a business plan of new start-up of car wash company in Singapore. Yvonne wants to expand her car wash business to two new locations in town and become the well known car wash company in Singapore. Since there are three target markets, so must have few marketing plan to raise the target markets’ attraction.

There are few marketing mix to achieve the goals of become a well known car wash company and expand business in three years:

(1) Provide a professional service and build an elite team worker.

(2) Build strong brand recognition of Auto Wash such as the team shirts and location of company.

(3) Giving a promotion price to the local businesses and car dealerships.

(4) Locate in front of the huge and famous hotel in the town. Below are more details about the strategies:

(1) Provide a professional service and build an elite team of worker. Wash the exterior and clean interior within a short period. Use a high-pressure water pipe to wash exterior car and vacuum interior car even the cracks inside the car. Waxing the car using the best wax’s brand for car. Next, train the workers to be a elite worker, for example can do washing, cleaning and waxing in a team. Everyone has their position and always ready and be responsible when the customers need their services.

(2) Build strong brand recognition of Auto Wash such as the team shirts and location of company. By this way, Auto Wash will provide the company’s uniform for every workers. Then, always give promotions to the loyalty customers who always come Auto Wash to wash their car.

(3) Giving a promotion price to the local businesses and car dealerships. Get an opportunity to get long term relationship to the consumers to patronized Auto Wash seen they like their services and can get a better service with a lower prices.

5.0 MANAGEMENT SUMMARY

Yvonne is the sole owner and the manager of Auto Wash. Moreover, she will be helps by her younger brother, Robert. Robert is a secondary student. He does not has any experience on doing business. But because Yvonne has her own car, She always drive ca go to work before she resign.

Her brother will help her to wash her car every weekend. Sky is the best friend of Yvonne, he has been worked for 20 years in the accountant agency. He has been done many case of account for small-size business and medium-size of business for many companies during his career. Yvonne will hire him to be the accountant of company.

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5.1 PROS OF CAR WASH BUSNESS

As its state at above, the quantity of cars is increasing year by year(Ltagovsg, 2019). When the quantities of cars increase, the need of car wash business also will increase. It will direct increase the sales or income of car wash business(Joseph, Chris,2017).

5.2 CONS OF CAR WASH BUSINESS

Startup a car wash business is also very challenging. The geographic area is also the main fact that affects the sales of the car wash business. Besides that, the cars wash business can be seasonable(Joseph, Chris,2017).

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